The new Boeing BSS-601HP satellite, designated MEASAT-3, will join the existing Boeing-built MEASAT 1 and 2 spacecraft in the Malaysia-East Asia Satellite (MEASAT) system. MEASAT-3 will be co-located with MEASAT-1 at 91.5 degrees East longitude and will provide expansion and backup capacity for Binariang to meet the increasing market demand for satellite services within the region. Boeing will also provide an upgrade to the MEASAT ground facilities in Pulau Langkawi, Malaysia, training and launch support services.

MEASAT-3 employs 24 C-band and 24 Ku-band transponders, each providing 36 MHz of bandwidth over a 15-year minimum service life. MEASAT-3 C-Band payload will cover Africa, the Middle East, Eastern Europe, Asia, and Australia. The Ku Band payload has been designed to provide high-powered flexible service options for the development of data services and Direct-to-Home applications in Malaysia, China, and India.