MEASAT-3b is equipped with 48 high-power Ku-band transponders to expand direct-to-home broadcasting and VSAT (very small aperture terminal) services across Malaysia, India, Indonesia, and Australia.

Operated by MEASAT – a Malaysian-based premium supplier of satellite relay services to international broadcasters, direct-to-home platforms, and telecom operators – MEASAT-3b will be co-located at 91.5 deg. East orbital position along with the MEASAT-3 and MEASAT-3a satellites.

"Optus 10", was awarded to Space Systems/Loral, and announced on 21 March 2011 in a press release by Optus CEO Paul O'Sullivan. The satellite will provide "high-quality broadcast services to households, and two-way voice and data communication services to areas in and around Australia and NZ", and "satellite services to Australia and NZ Government departments, premium companies and broadcasters including FOXTEL, ABC, SBS, Seven Network, Nine Network, Network Ten, Globecast Australia, and Sky TV New Zealand."